Titulo | Social Entertainment Channel |
Agência | McCann Worldgroup Romania |
Campanha | Social Entertainment Channel |
Anunciante | KFC |
Marca | KFC |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Restaurantes e comida rápida |
História | KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions. |
Tipo de Mídia | Social Media |
Comprimento | |
Agency | MRM//McCann |
Produtora | UM Romania |
Produtora | Unlimited Communications |
Director executivo criativo | Catalin Dobre |
Director criativo | Ion Cojocaru |
Director criativo | Bogdan Costin |
Director criativo | Simona Suman |
Director criativo | Ioana Zamfir |
Director de arte | Corina Ionita |
Director de arte | Laura Catea |
Director de arte | Voicu Cosmin |
Account Management | Oana Grasu |
Account Management | Ruxandra Florescu |
Account Management | Simona Mocanu |
Director de publicidade | Monica Eftimie |
Director de publicidade | Monica Douglas |
Director de publicidade | Tina Cretu |
Director de publicidade | Gina Zgubea |
Director de publicidade | Ionela Vacaru |
Director de media | Victor Croitoru |
Director de media | Doro Boldor |
Director de media | Cristian Ene |
Senior Planner | Andrei Balan |
Fotógrafo | Catalin Olteanu |
Produção | George Gugulici |
Realizador | Ion Cojocaru |
Director de fotografia | Radu Voinea |
Produtor da agência | Tiberiu Munteanu |
Produtor da agência | Alexandru Platon |
Produtor da agência | Anca Crisan |
Pós produção | Video Edit Sdn Bhd |
Post-production Producer | Mirela Muresan |