| Titulo | #SAMEFEELING |
| Agência | McCann Worldgroup Romania |
| Campanha | #SAMEFEELING |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Bebidas carbonadas |
| História | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Director executivo criativo | Catalin Dobre |
| Director criativo | Bogdan Costin |
| Director criativo | Simona Suman |
| Director de arte | Lia Bira |
| Director de arte | Mihai Constantinescu |
| Director de arte | Raluca Circo |
| Redator | Bogdan Costin |
| Redator | Andrei Mihailescu |
| Redator | Irina Popp |
| Redator | Paula Ionescu |
| Account Management | Amalia Jakab |
| Account Management | Madalina Patachia |
| Account Management | Andreea Sofrone |
| Account Management | Rocsana Marin |
| Director de publicidade | Miruna Smeureanu |
| Director de publicidade | Corina Rijnita |
| Director de publicidade | Iuliana Nedelcu |
| Director de publicidade | Andreea Cotet |
| Director de publicidade | Alexandra Caraulani |
| Director de media | Victor Croitoru |
| Director de media | Sandina Crisiarcu |
| Director de media | Dana Chitrusca |
| Director de media | Oana Grigore |
| Director de media | Andreea Gavrilescu |
| Director de media | Cristian Ene |
| Senior Planner | Andrei Florian |
More Work
SEE ALLSocial Entertainment Channel
- MARCA:
- KFC
- AGÊNCIA:
- McCann Worldgroup Romania
Broadcast For Blood
- MARCA:
- Red Cross National Society
- AGÊNCIA:
- McCann Worldgroup Romania
HALF FULL
- MARCA:
- 46664/Coca-Cola
- AGÊNCIA:
- McCann Worldgroup Romania
The Festival Bottle
- MARCA:
- 46664/Coca-Cola
- AGÊNCIA:
- McCann Worldgroup Romania
Social Currency
- MARCA:
- KFC Romania
- AGÊNCIA:
- McCann Worldgroup Romania
Bittersweet Pies
- MARCA:
- Paul
- AGÊNCIA:
- McCann Worldgroup Romania
Rich Kids of Instagram
- MARCA:
- KFC Romania
- AGÊNCIA:
- McCann Worldgroup Romania
#LittleMoneyBigFun
- MARCA:
- KFC
- AGÊNCIA:
- MRM//McCann