| Titulo | HALF FULL |
| Agência | McCann Worldgroup Romania |
| Campanha | HALF FULL |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Bebidas carbonadas |
| História | In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one. The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Agency | MRM//McCann |
| Produtora | UM Romania |
| Director executivo criativo | Catalin Dobre |
| Director criativo | Simona Suman |
| Director de arte | Corina Ionita |
| Redator | Denisa Armasu |
| Redator | Ioana Enache |
| Director de contas | Amalia Jakab |
| Director de contas | Madalina Patachia |
| Director de contas | Andreea Sofrone |
| Director de contas | Rocsana Marin |
| Director de contas | Miruna Smeureanu |
| Director de contas | Corina Rijnita |
| Director de contas | Iuliana Nedelcu |
| Director de contas | Andreea Cotet |
| Director de media | Victor Croitoru |
| Director de media | Sandina Crisiarcu |
| Director de media | Dana Chitrusca |
| Director de media | Oana Grigore |
| Director de media | Mariana Ciobanu |
| Director de media | Anca Popescu |
| Director de media | Andreea Gavrilescu |
| Director de media | Liliana Coman |
| Director de media | Ramona Radu |
| Planning Director | Andrei Florian |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Maria Iordache |
| PR Director | Andreea Bara |
| Produtor da agência | Tiberiu Munteanu |
| Produtor da agência | Alexandra Ionescu |
| Produtor da agência | Alex Popa |
| Produtora | Colorbitor |
More Work
SEE ALLSocial Entertainment Channel
- MARCA:
- KFC
- AGÊNCIA:
- McCann Worldgroup Romania
#SAMEFEELING
- MARCA:
- 46664/Coca-Cola
- AGÊNCIA:
- McCann Worldgroup Romania
Broadcast For Blood
- MARCA:
- Red Cross National Society
- AGÊNCIA:
- McCann Worldgroup Romania
The Festival Bottle
- MARCA:
- 46664/Coca-Cola
- AGÊNCIA:
- McCann Worldgroup Romania
Social Currency
- MARCA:
- KFC Romania
- AGÊNCIA:
- McCann Worldgroup Romania
Bittersweet Pies
- MARCA:
- Paul
- AGÊNCIA:
- McCann Worldgroup Romania
Rich Kids of Instagram
- MARCA:
- KFC Romania
- AGÊNCIA:
- McCann Worldgroup Romania
#LittleMoneyBigFun
- MARCA:
- KFC
- AGÊNCIA:
- MRM//McCann