Victor Croitoru
Director de media at McCann Worldgroup Romania
Bucharest, Romênia
TituloBroadcast For Blood
Agência
Campanha Broadcast For Blood
Anunciante International Commitee of Red Cross
Marca Red Cross National Society
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Doação de sangue, órgãos
História Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news.
Tipo de Mídia Relações públicas
Comprimento
Agency
Produtora
Director executivo criativo
Director criativo
Director de arte
Redator
Director de contas
Director de contas
Director de contas
Director de contas
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Director de contas
Director de contas
Director de media
Director de media
PR Director
PR Director
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Digital Creative Director

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