Enrico Gatti

Enrico Gatti

SVP, Group Strategy Director at m:united//McCANN New York
New York, Estados Unidos

Sumário

Enrico has been in the advertising business for the better part of the past 13 years, first as an account and then as a strategist. Prior to that Enrico worked client side, and briefly also as part of the marketing team at Max Mara, one of Italy’s most recognized, global fashion house. After moving to the U.S. and getting his master degree in Mass Communication from VCU Brandcenter, Enrico worked at a number of advertising agencies across Italy, New York City and South Carolina, such as MullenLowe, AKQA, Digitas, Chernoff Newman, PI&C, Barbarian and more recently m:united//McCANN in New York. Over the years Enrico accrued invaluable B2B and B2C client experience, helping brands define their strategic approach to communications, and all the way to final execution. A selection of his most recent client brands includes: Microsoft, Google, essie (by L’Oreal), Panasonic Avionics, Hilton Luxury, Fiat, Kinder Ferrero, Wyndham Hotel Group, Chase Home Lending, Hyundai, Samsung, Alessi, American Express, Delta, Zonin 1821, Nutella, Mohegan Sun, Zillow and many others. Enrico holds a master’s degree in Business and International Marketing from the Dipartimento di Economia Marco Biagi, Italy.

Fan fact about Enrico… from tech clients, to luxury, travel and beyond, Enrico loves to learn deeply about brands and think strategically – which inevitably leads to him buying and trying anything and everything he works on. Ask him about how he got his apartment…

Línguas
  • Inglês - Native
  • Italiano - Native
  • Espanhol - Pro

Positions

SVP, Group Strategy Director
New York, Estados Unidos
October 2019 - Present (11 meses)
As the lead strategist on all-things Microsoft, I had the opportunity to work with the best of the best in the advertising industry.

SOMETHING I MADE: Developed brand, digital and communications strategy for: Microsoft Surface (Super Bowl); Windows 10 (2020 launch); MSFT Teams launch.

BRANDS: Microsoft Surface, Microsoft Teams, Windows, Translator, Bing, Dynamics 365 (Azure Cloud), MayoClinic (non-profit).
Group Strategy Director
New York, Estados Unidos
August 2018 - September 2019 (1 ano 1 mês)
A team of innovators who helped me to further hone in on my brand/digital strategy as well as brand development skills.

SOMETHING I MADE: Developed digital personas and surrounding digital strategy / comms. plan around essie's user by franchise.

BRANDS : essie by L'Oreal, Analog Devices Inc., Panasonic Avionics, JBL, Samsung, Baker Hughes, and new business (misc.).
Partner, Head of Brand Strategy
People Ideas & Culture Europe
Itália
2016 - 2018 (2 anos)
Partner, Head of Brand Strategy
Brooklyn, Estados Unidos
February 2013 - July 2018 (5 anos 5 meses)
Crafted award-winning brand communications strategies and built a lean, mean team of strategists across both sides of the Atlantic.

SOMETHING I MADE: Counseled Wyndham Hotel Group in the reengineering of the Wyndham Rewards loyalty program. Launched a subsequent award-winning global campaign that positioned Wyndham Rewards as the #1 loyalty program (from #10) by U.S. News & World Report.

BRANDS: Too many to list but over the span of almost 6 years, I worked on many categories including Travel & Luxury, CPG, Spirits, Retail, .Com, B2B, QSR/CD, Finance, Entertainment, and more.
Senior Strategist
New York, Estados Unidos
April 2011 - January 2013 (1 ano 9 meses)
I worked on using digital strategy and tech innovation to connect people and brands in active, insightful and meaningful ways.

SOMETHING I MADE: Discovered the barriers and complexities of buying a new home (by way of undercover investigation as a FTHB), developed a digital ecosystem that guided prospective home buyers from consideration, through mortgage shopping, to refinancing.

BRANDS: Chase Mortgage, Google for Education, Verizon Retail, Google Fiber, Hyundai, Audi, Safeway, Product (RED), TD Bank, Target, J&J, NewsCorp, Olympus, Gap, UltraViolet, Uniqlo.
Senior Strategist
New York, Estados Unidos
September 2009 - March 2011 (1 ano 6 meses)
A gym for thought where I learned about qualitative and quantitative research, insight mining and digital strategy.

SOMETHING I MADE: Wrote the winning strategy for Samsung Mobile (Global). Developed a trends & brand planning seminar and
delivered it to Samsung's top global brand executives at various international Samsung HQs.

BRANDS: Samsung (global: LED TV, Mobile, HA), Delta Airlines, American Express, Kraft, The Hartford, Comcast, World Cyber Games.
Account Planner
New York, Estados Unidos
2008 (1 ano)
Degree (Unilever)
Account Manager
Milan, Itália
2006 - 2007 (1 ano)
UniEuro
Alessi
Arena Sportswear
Levissima
Marketing Specialist
Reggiane SPA
Itália
2005 - 2006 (1 ano)
Associate Salesman, Import/Export
Max Mara
Itália
2000 (1 ano)

Educação

Master of Science in Mass Communications

2007 - 2009 (2 anos)

Master of Science in International Marketing and Distribution (Business School)

September 2001 - June 2003 (1 ano 9 meses)

Bachelor degree in Marketing and Distribution (Business School)

September 1998 - June 2001 (2 anos 9 meses)

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Publicis

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