MUBE - "Frans Krajcberg Exhibition - Tree View"

The Juju São Paulo, Brasil

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Esse anúncio faz parte da Coleção ACT Responsible

Marca: MUBE
País: Brasil

Anunciante: MUBE - Museu Brasileiro da Escultura e da Ecologia

Titulo	Frans Krajcberg Exhibition - Tree View
Agência	The Juju
Campanha	Frans Krajcberg Exhibition
Anunciante	MUBE - Museu Brasileiro da Escultura e da Ecologia
Marca	MUBE
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Festivais, museus
Filosofia	We created a campaign for MuBE to publicize the exhibition of the artist Frans Krajcberg, bringing all the power and diversity of his work, including his artistic production that connects with nature and his ecological activism, without losing sight of a historical contribution that presents its technical, conceptual and environmental contribution in full. As in his works, ecological activism was also a protagonist in the creation of the campaign, which features a film for TV and Cinema, street furniture, radio and digital platforms. The highlight of the campaign is the interactive action, where trees recently removed from the city were mapped, the beds were filmed, and a QRCode was placed over them. When scanning the code, the user is directed to the Google Street View page, which shows what that place was like before the tree was removed, indicating that, as much as the Internet updates are constant, it is not even possible to keep up with the speed of " logging".
Tipo de Mídia	Case Study
Comprimento	116 seconds
Exhibiting artist	Frans Krajcberg
Curator	Diego Matos
Chief Creative Officer	Renato Simões
Managing Diretor	Ana Clara Grana
Director criativo	Suzana Haddad
Equipa criativa	Renato Simões
Equipa criativa	Suzana Haddad
Estrategista	Sebastian Codeseira
Produtora	Biler Filmes
Realizador	Nina Coimbra
Produtor executivo	Juliana Martellota
Produtor executivo	Gregory Bogossian
Head of Account Management	Larissa Perrotta
Account Management Team	Jess Thomaz
Account Management Team	Ana Ocampos
Production Coordinator	Stefanie Korb
Production Coordinator	Cintia Mantero
Production Coordinator	Michel Nogueira
Assistant Director	Bruno Roberti
Director de fotografia	Andre Fridman
Production Director	Giba Pereira
Produtor	Toninho Melo
Production Assistant	Monica de Carmo
Editor	Raphael Tarso
Coordinator	Fezão Barbieri
Finishing	Renata Dalbem
Pós produção	Flow Effects
Audio Post Production	Raw Audio
Color Grade Artist	Acauna Pastore
Case Study Direction	João Lucca Piovan
Editorial & Finishing for Case Study Video	Muniz Junior