| Titulo | Endless Commercial |
| Titulo (língua original) | O Filme Infinito |
| Agência | Wieden + Kennedy |
| Campanha | Endless Commercial |
| Anunciante | Procter & Gamble |
| Marca | Old Spice |
| Data da primeira Transmissão/Publicação | 2019 / 2 |
| Sector Empresarial | Desodorizantes |
| Filosofia | Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mais Informações | www.ocomercialinfinito.com.br |
| Redator | Rafael Melo |
| Director de arte | Felipe Paiva |
| Director de arte | Jose Ferraz |
| Producer | Regiani Pettinelli |
| Producer | Fernanda Moura |
| Producer | Jin Park |
| Director executivo criativo | Eduardo Lima |
| Director executivo criativo | Renato Simões |
| Director criativo | Bruno Oppido |
| Director criativo | Caio Mattoso |
| Director criativo | Rodrigo Mendes |
| Digital Producer | Mauricio Junior |
| Digital Producer | Ricardo Barbin |
| Supervisor de arte | Bruno Oppido |
| Account Manager | Isabel Rudge |
| Account Manager | Bruno Capasso |
| Director de publicidade | Isabel Pimentel |
| Director de publicidade | Clarissa Cayedo |
| Director de publicidade | Vitor Fernandes |
| Director de publicidade | Alan Chernovetzky |
| Director de publicidade | Natalia Passarinho |
| Planeador estratégico | Gui Pasculli |
| Planeador estratégico | marcelo chabes |
| Planeador estratégico | Thiago Luan |
| Planeador estratégico | Henrique Kobayashi |
| Planeador estratégico | Felipe Zyman Mídia |
| Planeador estratégico | Caio Melo |
| Planeador estratégico | Guilherme Salgueiro |
| Planeador estratégico | Liese Lemee |
| Produtora | Conspiração Filmes |
| Realizador | Fernando Nogari |
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