Renato Simões
Equipa criativa at The Juju
São Paulo, Brasil
TituloStay Fresh
Agência
Campanha Stay Fresh
Anunciante Coca-Cola Company
Marca Sprite
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Bebidas carbonadas
Filosofia Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Tipo de Mídia Viral
Comprimento
Produtora Joint

Auditivo
Efeitos especiais
Executive Director
Realizador
Realizador
Realizador
Illustrator
Illustrator
Illustrator
Equipa criativa
Equipa criativa
Equipa criativa
Director executivo criativo
Director executivo criativo

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