Amit has 18 years of experience in Advertising, including as National Creative Head of Grey India, where he led a team of 75 creative people. He was also part of the Grey Global Creative Council supervising work from offices across the world. Other than that he’s worked in various agencies; Enterprise Nexus, O&M, with 4 years as Creative Head, Ogilvy Bangalore. In the process, he’s built various brands like Britannia, Reliance Mobiles, Honda, Killer Jeans, P&G, The Times Of India, Cadburys, Bingo, Titan, Lenovo, SAB Miller, SBI, Hutch, Flipkart, etc.
The highlight of his career has been 3 Grand Prix ‘Campaign of the Year’ Abby Awards for: ‘Surprisingly SBI’ State Bank Of India, Hutch Rangashankara Theatre Festival and Killer ‘Green Fold’. He’s also behind one of the biggest Indian launches in recent years - ITC Foods’ snack brand - Bingo!.
He’s won over 200 national (Abby, Effies, Emvies) and international awards (Cannes, One Show, Media Spikes, London International, D&AD, Clio), both for effective and creative advertising including two continuous Cannes Golds (2013, 2014).
An avid foodie, Amit used to write a weekly, restaurant review - ‘Live2eat’ for the Bangalore Mirror.