| Titulo | #gograbthebutterkist for #wagathachristie |
| Agência |
St. Luke’s Communications
|
| Campanha |
#gograbthebutterkist for #wagathachristie
|
| Anunciante |
KP Snacks
|
| Marca |
Butterkist
|
| Data da primeira Transmissão/Publicação |
2022 / 5
|
| Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal
|
| Filosofia | St Luke’s have once again taken the opportunity to highlight unmissable moments of drama - this time for the trial of the century, the #WagathaChristie courtroom drama. As it is illegal under UK law to take photographs and video inside courts – news organisations often commission court sketches. The surprise stars of the case are the artists who are relied on to create quickly drawn impressions of the various court scenes, these drawings have become the subject of intense debate on social media. Butterkist and St Luke’s have cheekily spoofed the courtroom sketches by reimagining the scene with all the captivated attendees munching on their popcorn as the drama unfolds, including the barrister as Rebekah Vardy gives evidence. The tactical press ad, created by St Luke’s, which launches on Tuesday 17 May will appear in the print issue of The Metro newspaper and on Twitter where people following the trial will be encouraged to #GoGrabTheButterkist. The move follows Butterkist’s stunt outside Downing Street during “Partygate” in January, also created by St Luke’s, which saw the brand handing out packs of popcorn to passers-by, weary journalists and MPs at the gates of 10 Downing Street, as Sue Gray announced the findings of the inquiry into parties held at Number 10 during lockdown. |
| Tipo de Mídia |
Publicidade em jornais
|
| Director de publicidade |
Kevin McNair
|
| Director de publicidade |
Ilan Arkin
|
| Director de publicidade |
Benjamin Theobold
|
| Director de publicidade |
Katie Hill
|
| Director executivo criativo |
Richard Denney
|
| Equipa criativa |
Phillip Meyler
|
| Equipa criativa |
Darren Keff
|
| Artist |
Miras
|
| Produtor da agência |
Anna-Marie Mennecier
|
| Agency Planner |
Emma Banks
|
| Diretor dos Negócios |
Will Bright
|
| Director de contas |
Chloe Boothby
|
| Executivo de contas |
Hettie Shirtcliffe
|
| Designer |
Peter Mould
|
| PR Agency |
The RED Consultancy
|
| Associate Director (PR) |
Phyllida Dingle
|
| Account Manager (PR) |
Georgia Thomas
|
| PR Account Manager (Social) |
Matthew Newman
|
| Agência de Mídia |
Starcom MediaVest
|
| Account Director (Media) |
Nicole Allen
|
| Account Manager (Media) |
Molly Newman
|
| Account Executive (Media) |
Suhanya Kugathasan
|
