Butterkist - "Here for #CasaAmor"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

1080

Marca: Butterkist
País: Reino Unido

Anunciante: KP Snacks

Titulo	Here for #CasaAmor
Agência	St. Luke’s Communications
Campanha	Here for #CasaAmor
Anunciante	KP Snacks
Marca	Butterkist
Data da primeira Transmissão/Publicação	2022 / 7
Sector Empresarial	Snacks de aperitivo
Filosofia	St Luke’s has pounced on the opportunity to highlight unmissable moments of drama this year with its #GoGrabTheButterkist campaign for KP Snacks Butterkist popcorn brand. This time ‘Love Island’, the annual sizzling summer series, is firmly in its sights. The ITV2 dating show, in its eighth year, pairs singletons in a luxury villa in Mallorca with one couple vying to win the £50k prize pot. Flirting, flexing, banter and arguments overflow as they all search for true love, or have their hearts broken in the sun. Casa Amor chaos returned this week – the programme’s highlight - when couples are split into separate villas for a tumultuous few days: as “bombshells” arrive to tempt partners to split, first kisses are shared, raunchy challenges are set - and the separated couples have their resolve tested. For this campaign, Butterkist and St Luke’s have taken the brand’s ‘heart’ logo, and animated it cracking and breaking, with the endline Here for #CasaAmor - encouraging Love Island fans-in-the-know to #GoGrabTheButterkist. The simple graphic, tactical press ad, created by St Luke’s, which launches on Friday 8 July, will appear in the print issue of The Metro UK newspaper and on Twitter. The tactical campaign is going from strength to strength as it took advantage of the #WagathaChristie courtroom sketch opportunity in May, imagining the jury and barrister munching on Butterkist popcorn while listening to testimony; and a live stunt handing out popcorn to weary journalists outside Downing Street during #Partygate in January.
Tipo de Mídia	Social Media
Comprimento	6 seconds
Director de publicidade	Kevin McNair
Director de publicidade	Ilan Arkin
Director de publicidade	Benjamin Theobold
Director de publicidade	Katie Hill
Director executivo criativo	Richard Denney
Equipa criativa	Phillip Meyler
Equipa criativa	Darren Keff
Creative Producer	Anna-Marie Mennecier
Planning Director	Emma Banks
Planner	Jack Goss
Diretor dos Negócios	Will Bright
Director de contas	Chloe Boothby
Executivo de contas	Hettie Shirtcliffe
Designer	Pete Mould
Designer	Vanisha Mistry
Agência de Mídia	Starcom MediaVest
Media Account Director	Nicole Allen
Commercial Display Director	Nick Brown
Display Manager	Dominic Villani
Biddable Account Manager	Sara Sjorgen
Biddable Executive	Tori Valentine