Greenpeace - "Land"

McCann Worldgroup India New Delhi, Índia

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Marca: Greenpeace
País: Índia

Anunciante: Greenpeace

Titulo	Land
Agência	McCann Worldgroup India
Campanha	Yin Yang
Anunciante	Greenpeace
Marca	Greenpeace
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Meio ambiente e ecologia
Legenda	Bring back the balance
Filosofia	Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers. The mission of the campaign was to create awareness about the state of affairs the world is in, in terms of environment. It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The objective was to create a campaign that makes people stop and at least ponder about the state of affairs. The central idea of our campaign simply puts things in perspective. It portrays how we as mankind have created an ‘imbalance’ in our environment by our sheer greed and indulgence. We chose to use symbols of 'yin' and 'yang' to portray how off balance we really are today!
Problema	It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return.
Resultado	The campaign did not have a specific outcome to target. We could only hope that it did make some people ponder and adapt a more environmental friendly mind set.
Tipo de Mídia	Poster
Chief Creative Officer	Prasoon Joshi
National creative director	Prateek Bhardwaj
Director executivo criativo	Ravinder Siwach
Director criativo	Denzil Machado
Director criativo	Dalip Singh
Director de arte	Dalip Singh
Redator	Dalip Singh
Redator	Seby John
Illustrator	Sanjay Singh
Fotógrafo	Amit Dey
Retocador digital	Milind Aglave
Junior visualiser	Tanvi jaiswal