Vision du Monde - "Genital body mutilation "

STEVE

STEVE Paris, França

Prêmios

1276

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Vision du Monde
País: França

Anunciante: Vision du Monde

Titulo	Genital body mutilation
Titulo (língua original)	Enfant criblé de balles (en)
Agência	STEVE
Campanha	The Unshowables
Anunciante	Vision du Monde
Marca	Vision du Monde
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	All over the world today, millions of children are constantly surrounded by violence, death, and suffering. These tragedies have been further exacerbated this year, with the acceleration of global warming (which in Africa has led to an unprecedented drought, causing a dramatic decrease in water and food resources), as well as the intensity of devastating conflicts for civilian populations, such as the invasion of Ukraine by Russia.This is why, this year more than ever, World Vision wants to sound the alarm on these crucial issues. However, they face a challenge: how can you show the unimaginable? How can you show what cannot be shown in France whether for legal reasons or basic decency? How can you show the rape of a child bride, the genital mutilation of a young girl (often carried out in appalling hygienic conditions); or the daily horrors witnessed by children in a war-torn country where even schools are bombed?World Vision’s answer to this may seem paradoxical at first - and even ironic given the name of this organization -: show nothing, so the viewer’s imagination is automatically put to work. On billboards, a child's head hides us what he/she sees; on television, a black screen draws the attention of our eyes while our ears are solicited by a chilling background noise.
Filosofia (língua original)	Partout dans le monde, aujourd’hui, des millions d’enfants ont pour seul horizon la violence, la mort ou la souffrance. Des tragédies que le contexte mondial a encore accentuées cette année, avec l’accélération du réchauffement climatique (responsable en Afrique d’une sécheresse d’intensité inédite, ayant elle-même entraînée une diminution dramatique des ressources en eau et en nourriture), ou l’intensité des conflits dévastateurs pour les populations civiles, comme l’invasion de l’Ukraine par la Russie. Voilà pourquoi, cette année, l’association Vision du Monde entend plus que jamais sonner l’alarme, avec une difficulté à surmonter : comment montrer “l’immontrable” ? Comment montrer ce que la décence, voire la loi tout simplement, interdit en France de montrer ? Le viol pédophile que constitue la nuit de noces d’une fille à peine pubère ; l’excision d’une enfant (souvent réalisée dans des conditions d’hygiène épouvantables) ; ou le cortège d’horreurs qui se déroule quotidiennement sous les yeux d’un enfant plongé dans une guerre où l’on bombarde même des écoles. La réponse choisie par Vision du Monde est a priori paradoxale - et peut sembler ironique vu le nom de l’association - : en ne montrant justement rien, de façon à solliciter davantage l’imagination du spectateur. En affichage, la tête d’un enfant cache au public ce qu’il voit ; en télévision, des écrans noirs interpellent alors que l’on ne perçoit que le son ambiant, glaçant lorsqu’on en comprend le sens.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director executivo criativo	Guillaume Lartigue
Director criativo	Edouard Dorbais
Director de arte	Emmanuel Courteau
Director de arte	Benoit Jung
Redator	Jean-François Bouchet
Redator	Antoine Barth
Account Management	Diane de Plas
Account Management	Laure Lagarde
Account Management	Germain Noel
Account Management	Morgane Schafer
Director de publicidade	Julie Proust
Director de publicidade	Raphaële Vauconsant
Director de publicidade	Lise Pamiseux
Fotógrafo	Ale Burset
Retocador digital	Diego Speroni
Pós produção	Back Up
Pós produção	Vision prod
Produção de som	THE