Dallas Pets Alive - "Adopt a peteran. Adopt a hero."

Dieste

Dieste Dallas, Estados Unidos

939

Titulo	Adopt a peteran. Adopt a hero.
Agência	Dieste
Campanha	Adopt a peteran. Adopt a hero.
Anunciante	Dallas Pets Alive!
Marca	Dallas Pets Alive
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Instituições, organizações não governamentais
História	November 11th is Veterans Day, and it's also adopt a senior dog month.
Filosofia	We will give senior dogs the honor and recognition they deserve, just like we do with veterans, by creating a PETERANS campaign highlighting their accomplishments. Showcasing why they’d be the perfect hero to potential adopters’ families.
Problema	People love adopting puppies. They’re cute and you can raise them the way you want to. Unfortunately, the same love isn’t given to older dogs. While senior dogs deserve to live their ﬁnal years in a loving home, sadly that’s often not the case. Animal shelters are ﬁlled with senior dogs, and they’re often the last adopted. In fact, it is 75% more diﬃcult for a senior dog to get adopted over a puppy.
Tipo de Mídia	Case Study
Fotógrafo	Ale Burset
Retocador digital	Diego Speroni
Group Creative Director	Benjamin Jara
Director criativo	Juan Camilo Valdivieso
Director de arte	Christopher Rodriguez
Chief Creative Officer	Abe García
Director criativo	Matias Jaramillo
Director assistente criativo	Andres Pedraza
Director assistente criativo	Daniel Vicente Días
Redator	Joel Austin
Chief Strategy Officer	Marialejandra Urbina
Print Producer	Anne-Marie Zorad