Dirt Is Good (Persil, OMO) - "Guess Who Won - Cricket"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

186

Marca: Dirt Is Good (Persil, OMO)
País: Espanha

Anunciante: Unilever

Titulo	Guess Who Won - Cricket
Agência	LOLA MullenLowe
Campanha	Guess Who Won
Anunciante	Unilever
Marca	Dirt Is Good (Persil, OMO)
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Produtos de limpeza, sabões, detergentes
Filosofia	Dirt Is Good, one of Unilever’s biggest Power Brands, continues to inspire the next generation to go outside, get dirty and do what it takes to win through a new campaign entitled ‘Guess Who Won’. The new campaign highlights that stains achieved whilst playing sport should be celebrated as a mark of resilience, determination, and triumph. In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history. As part of the campaign, the out-of-home (OOH) advertisements were shown in the UK (Persil), Brazil (OMO) and India (Surf Excel) near schools, recreational parks and youth sports clubs specifically positioned to catch the attention of young people and inspire the next generation of potential sports stars.
Tipo de Mídia	Exterior
Mercado	Brasil, Índia, Reino Unido
Director de publicidade	Tati Lindenberg
Director de publicidade	Daniela Olivero
Director de publicidade	Andrew Veacock
Lead Network	IPG Global
Chief Creative Officer	Jose Miguel Sokoloff
Global Creative Director	Eduardo Salles
Global Brand Business Lead	William Dixon
Global Strategy Director	Sandy Doran
Director executivo criativo	Tomás Ostiglia
Director criativo	German Rivera Hudders
Director assistente criativo	Diego Vieira
Equipa criativa	Maria Báguena
Equipa criativa	Koke Domínguez
Head of Design	Yan Graller de Oliveira
Managing Diretor	Tom Elliston
Global Account Director	Cristina Panea
Executivo de contas	Sofía Perez
Chefe de produção	Felipe Calviño
Fotógrafo	Ale Burset
Retocador digital	Diego Speroni
Agência de Mídia	Mindshare Europe