The Art Institute of Chicago - "Van Gogh BnB"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

26773

Titulo	Van Gogh BnB
Agência	Leo Burnett Chicago
Campanha	Van Gogh BnB
Anunciante	The Art Institute of Chicago
Marca	The Art Institute of Chicago
Data da primeira Transmissão/Publicação	2016
Sector Empresarial	Festivais, museus
História	To encourage people to attend its Van Gogh exhibition, the Art Institute of Chicago recreated one of the artist’s most famous paintings – of his own bedroom – in real life, and invited people to spend the night there via Airbnb. The room was booked within moments and the news was spread enthusiastically by social and traditional media. More importantly, the exhibition was a smash hit.
Tipo de Mídia	Case Study
Comprimento	110 seconds
Chief Creative Officer	Mark Tutssel
Director criativo	Mikal Pittman
Director criativo	Britt Nolan
Director assistente criativo	Mike Costello
Director assistente criativo	Pete Lefebvre
Director assistente criativo	Tor Lemhag
Director assistente criativo	John Regan
Redator	Tor Lemhag
Director de arte	John Regan
Produtor da agência	Glennon Schaffner
Produtor da agência	Laura Stern
Produtor da agência	Colleen Capola
Director de contas	Cliff Schwandner
Executivo de contas	Becca Wilson
Executivo de contas	Andi della Chiesa
Estrategista	Ariel Tishgart
Fotógrafo	Daniel Stern
Produtora	Ravenswood Studio (Chicago)