Corona - "Mexico Extra"

Leo Burnett Mexico

Leo Burnett Mexico Mexico City, México

11081

Titulo	Mexico Extra
Agência	Leo Burnett Mexico
Campanha	Mexico Extra
Anunciante	AB Inbev
Marca	Corona
Posted	Janeiro 2019
Sector Empresarial	Cervejas, sidras
História	In September 2017, millions of Mexicans were affected by the most devastating earthquake in 32 years; however, something good came out of it: a new Mexican sense of unity.When people had no strength left, they brought out more to help each other. In Mexico, we call this: “Giving the extra”.Corona wanted to take the spirit of the tragedy to bring people together in an effort to rebuild. We decided to “Give the Extra” too, starting with the most important thing we have: our name.We rebranded Corona Extra to Mexico Extra. No longer saying “The finest beer”, but claiming with pride and to the whole country “We always can”.Removing the name from our can was a symbol showing the tragedy was not about Corona, it was about rebuilding and encouraging Mexicans to keep their high spirit.
Tipo de Mídia	Case Study
Global Chief Creative Officer	Mark Tutssel
Chief Executive Officer (CEO)	Horacio Navarro
Chief Creative Officer	Federico Russi
Director criativo	Aldo Gonzalez
Head of Art	Jorge Marrufo
Director de contas	Hugo Rivapalacio
Produtor da agência	Roberto Collazo
Produtor da agência	Jesús Almazán
Redator	Aldo Gonzalez
Redator	Pablo Miranda
Director de arte	Andrés Landivar
Director de arte	Alan Daniel Benavides
Director de arte	Raquel Jaúregui
Director de arte	Maximiliano Hernández