RAF Reserves - "Live a Challenging Life"

MullenLowe UK

MullenLowe UK London, Reino Unido

7404

Titulo	Live a Challenging Life
Agência	MullenLowe UK
Campanha	Live a Challenging Life
Anunciante	Royal Air Force
Marca	RAF Reserves
Data da primeira Transmissão/Publicação	2012 / 9
Sector Empresarial	Recrutamento de Funcionários Públicos, Polícia e Forças Armadas
História	The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.
Filosofia	The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.
Tipo de Mídia	Cinema
Audio Post Production	750mph
Pós-produção	The Mill London
Realizador	Niall O'Brien
Produtora	Academy Films
Produtor da agência	Trudy Waldron
Planeador	Sandya Piyasena
Equipa criativa	Andy Mcananey
Equipa criativa	Christian Sewell
Director de publicidade	Andy Richards
Director executivo criativo	Dave Henderson
Director executivo criativo	Richard Denney
Director de publicidade	David Ogden