| Titulo | Awareness of domestic violence / Selfies |
| Agência | lg2 |
| Campanha | Escape the control |
| Anunciante | The government of Quebec |
| Marca | The government of Quebec |
| Data da primeira Transmissão/Publicação | 2023 / 3 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Camapign to raise awareness of domestic violence. |
| Filosofia | The campaign focuses on a form of abuse that doesn’t get enough attention: controlling behaviour. Showing a woman forced by her partner to take selfies throughout the day to prove what she’s doing, the campaign is an important reminder that the spectrum of abuse goes well beyond the physical. Though often subtle, all violent acts, whether psychological, sexual, economic or otherwise, are extremely serious. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Luc DuSault |
| Redação | Félix-Antoine Belleville |
| Redação | Jean-Philippe Dugal |
| Criativo / Direção de arte | Vincent Bernard |
| Account Services | Alexandra Laverdière |
| Account Services | Maude Richard |
| Produção | Julie Pichette |