| Titulo | Behind the wheel, think about driving |
| Agência | LG2 |
| Campanha | Distracted |
| Anunciante | Société de l’assurance automobile du Québec |
| Marca | SAAQ |
| Data da primeira Transmissão/Publicação | 2023 / 2 |
| Sector Empresarial | Seguros |
| Filosofia | The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel. Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Patrice Letendre |
| Director de publicidade | Anne Marcoux |
| Creative Vice President | Luc DuSault |
| VP, Strategy | Sophie-Annick Vallée |
| Director criativo | Éric Chavagnac |
| Director criativo | Luc DuSault |
| Redator | Éric Chavagnac |
| Director de arte | Vincent Bernard |
| Estrategista | Pauline Desprès |
| Content | Valérie Bédard |
| Content | Vincent Deslauriers |
| Content | Vincent Bernard |
| Content | Éric Chavagnac |
| Account Management | Alexandra Laverdière |
| Account Management | Camille Savard |
| Produtor da agência | Isabelle Fonta |
| Motion Design | Daniel Martinez-Mendoza |
| Editor | Dominic Montplaisir |
| Agência de Mídia | Touché! phd |
| Agência de Mídia | Cossette Media |
| Graphic Production | Marie-Ève Roussy |
| Produtora | Gorditos |
| Realizador | Nicolas Monette |
| Director de fotografia | Barry Russell |
| Produção | Véronique Poulin |
| Pós produção | Post-Moderne |
| Som | Circonflex |
| Sound Engineer | Dominic Cabana |
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