Marcelo started working 16 years ago as Executive Creative Director in the Argentinean agency, Agulla & Baccetti, working for important clients such as Arcor, Molinos Rio de la Plata, Coca-Cola, Renault, Telecom, RepsolYpf. He later moved to Spain to work for BBDO, managing the whole agency, working for clients such as: Pepsi, Renault international, ING Direct, Telefónica, Lays (Pepsico Foods). After 4 years managing this agency, he founded Publicis Lado C, as partner and Executive Creative Director working for Renault Worldwide & Beam Global. Until 2011, Marcelo led Publicis Spain, working for all the net’s clients: Renault, Garnier, Grupo Mahou (beer brewery), Carrefour, Telefonica, MoviStar. Then, he moved to Latin America to lead creative for the region (excl. Brazil) as Chief Creative Officer of Publicis Latin America. He moved to France in June 2014 to join Publicis Conseil as Executive Creative Director and manage international clients such as Renault, Engie, Orange, Sanofi and Nescafé. In 16 years, Marcelo has been awarded in all the existing advertising festivals with more than 20 Cannes Lions, 3 Epica Awards, 5 pencils in The One Show, 3 pencils in D&AD, over 40 Fiap, 15 New York Festival. He has participated as juries in the majority of the most important festivals in the world.