|Brief||ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.|
|Anunciante||ICM (Institut du cerveau et de la Moelle épinière)|
|Sector Empresarial||Instituições, organizações não governamentais|
|História||Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.|
|Tipo de Mídia||Mobile|
|Global Chief Creative Officer||Bruno Bertelli|
|Director executivo criativo||Elie Trotignon|
|Digital Creative Director||Pierre Coulier|
|Director de arte||Delphine Bojago|
|Director de arte||Olivier Gamblin|
|Account Manager||Gaëlle Morvan|
|Account Manager||Laurent Enet|
|Creative technologist||Julien Mahé|
|Creative technologist||Kirgan Somville|
|Planeador estratégico||Etienne Averseng|
|Process Manager||Patricia Denis‐Du‐Péage|
|Produtor da agência||Florent Villiers|
|Director de fotografia||Jackson Hunt|
|Post-production Producer||Betty Bertrand|
|Chefe de produção||Eric Lipchitz|
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