Florent Villiers
Produtor da agência at Le Rendez-Vous à Paris
Paris, França
BriefICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Campanha #ShakeParkinsonsOff
Anunciante ICM (Institut du cerveau et de la Moelle épinière)
Marca ICM
PostedNovembro 2018
Sector Empresarial Instituições, organizações não governamentais
História Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Tipo de Mídia Mobile
Global Chief Creative Officer
Director executivo criativo
Digital Creative Director
Director de arte
Director de arte
Account Manager
Account Manager
Creative technologist
Creative technologist
Planeador estratégico
Process Manager
Produtor da agência
Director de fotografia
Post-production Producer
Chefe de produção

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