Florent Villiers
Produtor da agência at Le Rendez-Vous à Paris
Paris, França
TituloOrange's Follow Me
Agência
Campanha Orange's Follow Me
Anunciante Orange
Marca Orange
Data da primeira Transmissão/Publicação
Sector Empresarial Fornecedores de serviços de internet (ISPs)
Filosofia Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base.

The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.

The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.
The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.

This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond.

This campaign is Pan-African, and also supported in print.
Tipo de Mídia Televisão e Cinema
Comprimento
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Planeador estratégico
Planeador estratégico
Sound Producer
Fotógrafo
Legal Counsel
Director executivo criativo
Director criativo
Business Affairs
Director de arte
Director de arte
Account Manager
Account Manager
Account Manager
Account Management
Account Management
Post Production House
Post Production House
Produtora
Producer
Producer
Line Producer
Director de fotografia

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