British Heart Foundation - "Artery / Fatty Cigarette"

Havas London

Havas London London, Reino Unido

15262

Marca: British Heart Foundation
País: Reino Unido

Anunciante: British Heart Foundation

Titulo	Artery / Fatty Cigarette
Agência	Havas London
Campanha	Tobacco Control - Department of Health
Anunciante	British Heart Foundation
Marca	British Heart Foundation
Data da primeira Transmissão/Publicação	2004 / 1
Produto	Anti-Smoking Message
Sector Empresarial	Consciencialização social sobre drogas / álcool / tabaco
História	This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly.
Resultado	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Mercado	Reino Unido
Director criativo	Nick Hastings
Redator	Liz Whiston
Director de arte	Dave Shelton
Produtor da agência	Simon Devine
Produtora	Large
Realizador	Daniel Kleinman
Produtor	Johnnie Frankle
Director de fotografia	Stephen Blackman
Director de publicidade	Nick Adkin
Planeador	Frank Reitgassl
Planeador	Kate Waters
Deputy Planning Director	Kate Waters
Supervisor de conta	Simon Toaldo
Editor	Steve Gandolfi