Daniel Kleinman
Director at Goodoil Films & Rattling Stick
London, Reino Unido
TituloFilm 4 Idents
Campanha Film 4 Idents
Anunciante Direct Line
Marca Direct Line
PostedJulho 2020
Sector Empresarial Seguros
Filosofia In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Tipo de Mídia Case Study
Empresa de produção
Pós produção
Chief Creative Officer
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Business Leader
Director de contas
Account Manager
Planeador estratégico
Produtor da agência
Production Supervisor
Produtor executivo
Post-production Producer
Empresa de design sonoro
Sound Designer
Brand Director
Marketing Manager
Manager, Brand Marketing
Diretor dos Negócios
Head of Sponsorship & Events
Production Manager
Associate Director

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