|Titulo||Film 4 Idents|
|Agência||Saatchi & Saatchi|
|Campanha||Film 4 Idents|
|Filosofia||In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.|
|Tipo de Mídia||Case Study|
|Empresa de produção||The Assembly Rooms|
|Chief Creative Officer||Guillermo Vega|
|Director executivo criativo||Dan Treichel|
|Director criativo||Franki Goodwin|
|Equipa criativa||Ryan Price|
|Equipa criativa||Harriet Ronn|
|Equipa criativa||Barney Spiro|
|Business Leader||Richard Sweetman|
|Director de contas||Paul McHugh|
|Account Manager||Juliet Cornick|
|Planeador estratégico||Rui Ferreira|
|Produtor da agência||Marie Hughes|
|Production Supervisor||Isaac Addo|
|Produtor executivo||Johnnie Frankel|
|Post-production Producer||Helen Hughes|
|Empresa de design sonoro||Factory London|
|Sound Designer||Dan Beckwith|
|Brand Director||Kerry Chilvers|
|Marketing Manager||Kirsty Hoad|
|Manager, Brand Marketing||Emma Taylor|
|Diretor dos Negócios||Marine Turner|
|Head of Sponsorship & Events||Chris Fuller|
|Production Manager||Rick Chambers|
|Associate Director||Andrew Gifford|
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