Titulo | Nationwide Savings (Banker) |
Agência | New Commercial Arts |
Campanha | Good Way to Bank |
Anunciante | Nationwide Financial |
Marca | Nationwide |
Data da primeira Transmissão/Publicação | 2024 / 2 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
Tipo de Mídia | Televisão |
Comprimento | |
Brand Director | Richard Warren |
Director de publicidade | George Bell |
Director de publicidade | Jennifer Morel |
Director de publicidade | Anna Clarke |
Chief Creative Officer | Ian Heartfield |
Director criativo | Steve Hall |
Director criativo | Dan Seager |
Chief Executive Officer (CEO) | James Murphy |
Diretor dos Negócios | Miriam Goode |
Operations Director | Matt Craigie Atherton |
Chefe de produção | Matt Craigie Atherton |
Produtor | Abbie McLean |
Director de contas | Dairiona Ryan |
Account Manager | Gaelle Rolland |
Produtora | Hungry Man |
Realizador | Bryan Buckley |
Director de fotografia | Scott Henriksen |
Produtor executivo | Matt Buels |
Produtor | Matt Lefebvre |
Produtor | Chris McBride |
Production Manager | Nicci Power |
Editor | Stitch |
Editor | Sam Sneade |
Assistant Editor | Chris Wilson |
Pós produção | Rascal Post |
VFX Producer | Hazel Gibson |
Colorist | James Bamford |
Colour Producer | Jai Durban |
Sound Designer | Jack Sedgwick |
Sound Designer | Ed Downham |
Motion Graphics | Sian Leatham |
Som | King Lear Music & Sound |