Department for Education - "It all starts with skills"

M&C Saatchi Group

M&C Saatchi Group Global

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Marca: Department for Education
País: Reino Unido

Anunciante: Department for Education

Titulo	It all starts with skills
Agência	M&C Saatchi Group
Campanha	It all starts with skills
Anunciante	Department for Education
Marca	Department for Education
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Governo e outras instituições
Filosofia	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	The Corner Shop
Online Studio	Absolute Post
Creative Partner	Guy Bradbury
Equipa criativa	Holly Sutton-Williams
Equipa criativa	Dan Lacey
Managing Partner	Christian Davis
Senior Account Director	Imogen Walkden
Director de contas	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Account Manager	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Produtor	Ashley Williams
Project Director	Duncan Collins
Project Director	Sophie Freeman
Digital Producer	Kevin Katende
Director de publicidade	Chloe Saklow
Director de publicidade	Laurence Russ
Director de publicidade	Louise Silous-Holt
Director de publicidade	Dawn Hirst
Director de publicidade	Laura Tiplady
Director de publicidade	Lisa Hopper
Director de publicidade	Naomi Balaam
Director de publicidade	Janina Smith
Director de publicidade	Claire Russell
Director de publicidade	Jennifer Gallagher
Director de publicidade	Poppy Morgan
Director de publicidade	Clare Carter
Director de publicidade	Elina Svantesson
Director de publicidade	Max Davey
Realizador	Vincent René-Lortie
Director de fotografia	Magnus Joenck
Produtor executivo	Tess Mitchell
Produtor	Ellie Fry
Pós produção	Work Editorial
Editor	Martin Leroy
Colorist	Matt Turner
Sound Engineer	Jack Sedgwick
Som	King Lear
Music Supervision	Lizz Harman
Music Supervision	DLMDD
Compositor	Theo Vidgen
Stills	Picture Club
Fotógrafo	Ben Stockley
Retocador digital	Dennis Tuffnell
Agência de Mídia	SMRS
Lead Client Partner	Charlotte Rock
Client Partner	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson