Nationwide - "Nationwide Savings (Banker)"

New Commercial Arts

New Commercial Arts London, Reino Unido

614

Marca: Nationwide
País: Reino Unido

Anunciante: Nationwide Financial

Titulo	Nationwide Savings (Banker)
Agência	New Commercial Arts
Campanha	Good Way to Bank
Anunciante	Nationwide Financial
Marca	Nationwide
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Brand Director	Richard Warren
Director de publicidade	George Bell
Director de publicidade	Jennifer Morel
Director de publicidade	Anna Clarke
Chief Creative Officer	Ian Heartfield
Director criativo	Steve Hall
Director criativo	Dan Seager
Chief Executive Officer (CEO)	James Murphy
Diretor dos Negócios	Miriam Goode
Operations Director	Matt Craigie Atherton
Chefe de produção	Matt Craigie Atherton
Produtor	Abbie McLean
Director de contas	Dairiona Ryan
Account Manager	Gaelle Rolland
Produtora	Hungry Man
Realizador	Bryan Buckley
Director de fotografia	Scott Henriksen
Produtor executivo	Matt Buels
Produtor	Matt Lefebvre
Produtor	Chris McBride
Production Manager	Nicci Power
Editor	Stitch
Editor	Sam Sneade
Assistant Editor	Chris Wilson
Pós produção	Rascal Post
VFX Producer	Hazel Gibson
Colorist	James Bamford
Colour Producer	Jai Durban
Sound Designer	Jack Sedgwick
Sound Designer	Ed Downham
Motion Graphics	Sian Leatham
Som	King Lear Music & Sound