Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, Reino Unido
TituloBall Pit
Campanha McCafé
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
Legenda Great tasting coffee, simple
Filosofia Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Tipo de Mídia Televisão
Pós produção
Audio Post Production
Chief Creative Officer
Managing Partner
Diretor dos Negócios
Director de contas
Account Manager
Executivo de contas
Director criativo
Creative Director, Copywriter
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Director de arte
Agência de Mídia
Diretor dos Negócios
Communication Planner
Audio Post Production
Pós produção

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