McDonald's - "Ball Pit"

Leo Burnett

Leo Burnett London, Reino Unido

8452

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald's

Titulo	Ball Pit
Agência	Leo Burnett
Campanha	McCafé
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Restaurantes e comida rápida
Legenda	Great tasting coffee, simple
Filosofia	Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Independent Films
Audio Post Production	750mph
Pós produção	MPC LDN
Chief Creative Officer	Chaka Sobhani
Managing Partner	Layla Potter
Diretor dos Negócios	Sam Houlston
Director de contas	Jay Perry
Account Manager	Alice Pavey
Executivo de contas	Gabriella Kaas
Director criativo	Peter Heyes
Creative Director, Copywriter	Gareth Butters
Produtor	Abbie McLean
Head of Marketing	Thomas O’Neill
Senior Brand Manager	Jodie White
Brand Manager	Alexandra Martin
Campaign Assistant	Kamelya Ozten
Director de arte	Peter Heyes
Planner	Adriana Ferran
Agência de Mídia	OMD UK
Diretor dos Negócios	Emma Carr
Communication Planner	Jessie Field
Realizador	Tony Barry
Audio Post Production	Sam Robson
Pós produção	Grace Thorpe