Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, Reino Unido
TituloLenin
Agência
Campanha FT. Completely Effective - FT.com
Anunciante FT.com
Marca FT.com
Data da primeira Transmissão/Publicação 1999 / 1
Sector Empresarial Serviços financeiros online
Legenda ft.completely mad about business.
Filosofia You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent.



This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance.



It's first clear demonstration of advertising's effectiveness in the new economy.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Actor/celebridade
Realizador
Producer
Producer

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