Titulo | Lenin |
Agência | MullenLowe UK |
Campanha | FT. Completely Effective - FT.com |
Anunciante | FT.com |
Marca | FT.com |
Data da primeira Transmissão/Publicação | 1999 / 1 |
Sector Empresarial | Serviços financeiros online |
Legenda | ft.completely mad about business. |
Filosofia | You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent. This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance. It's first clear demonstration of advertising's effectiveness in the new economy. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director criativo | Greg Delaney |
Redator | Greg Delaney |
Director de arte | Brian Stewart |
Produtor da agência | Abbie McLean |
Realizador | Kim Tuller |
Actor/celebridade | Vladimir Ilich Lenin |
Realizador | Geoff Atkinson |
Producer | Kim Tuller |
Producer | Geoff Atkinson |