Joji Jacob

Joji Jacob

Executive Creative Director at DDB Singapore
Singapore, Cingapura

Sumário

When I was a copywriter, my goal was to end each day knowing that I’d done my very best with everything that came my way that particular day – briefs, colleagues and clients. To know that I’d given my all to the briefs, treated my colleagues with respect (well, most of them, most of the time) and clients with honesty. To know that I’d added something to my book which also added to the clients’ and agency’s bottom lines.

And now as a Creative Director, nothing much has changed. Really. Except that it’s not about me any more. It’s about the young folks that I’m responsible for. Now I try to help each of the young people under my charge go home a little bit more secure in the knowledge that they’ve done their best with everything that came their way that particular day – briefs, colleagues and clients. If they’re stuck on a brief, I try to help them; if they don’t get along, I try to patch things up between them, and if a client is on a witch hunt, I try to shield them. And I sleep well on the days when I know that my guys have added something to their books, which has also added to the clients’ and the agencies bottom lines.

As a copywriter, with a lot of luck and help from talented friends, I’ve done some work that has helped build some very special brands and also been awarded at Cannes, One Show, D&AD, Spikes and a host of other award shows.

As an Executive Creative Director, I put together and led the team that took a stable but lackluster agency and turned it around to be Singapore’s most creative, effective and integrated agency. I was voted Campaign’s South East Asia Creative Person of the Year two years in a row and Singapore’s Most Influential Creative Director in 2011.

Positions

Executive Creative Director
Singapore, Cingapura
May 2009 - Present (10 years 7 months)
As Group Executive Creative Director, I’m responsible for the creative functions of DDB, Tribal DDB and RAPP. That means making sure that about 140 young creatives show up five and sometimes six days a week, do their best for our clients and stay motivated and happy enough to return the next day. I’m very ably assisted in all this by my eight creative directors. The fairly long list of the Group’s clients is roughly divided between the Chief Creative Officer and I. For five years now, we’ve been the most awarded Singaporean agency at both the creative and effectiveness awards.
Creative Director
BBDO
March 2008 - May 2009 (1 year 2 months)
I worked mostly on the Mercedes and the regional Fonterra business. I learnt all about working with clients in six different markets and with difficult celebrity brand ambassadors.
Associate Creative Director
Bruxelles, Bélgica
2006 - 2007 (1 year)
Quite honestly, this was just a waste of time. We were a bad fit.
Copywriter
Singapore, Cingapura
2001 - 2006 (5 years)
I moved from my position as Associate Creative Director in India to work as Copywriter in Singapore simply so that I could team up with the best art directors in the region. And JWT Singapore didn't disappoint. Together with my art directors, I helped the agency win the Grand Prix at Creative Circle Awards. Twice. I also worked on Unilever, Shell, Listerine, Knorr, HSBC and Kraft.
associate creative director
Ogilvy & Mather
1998 - 2001 (3 years)
I worked on IBM, Titan Watches, Madura Garments and the Brigade Group. I also drank and smoked too much.

Educação

Bachelor's degree, Political Science and Government

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