Durex - "The Unequal Dinner"

BLKJ Havas

BLKJ Havas Singapore, Cingapura

Prêmios

2446

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Durex
País: Cingapura

Anunciante: Reckitt Benckiser

Titulo	The Unequal Dinner
Agência	BLKJ Havas
Campanha	The Unequal Dinner
Anunciante	Reckitt Benckiser
Marca	Durex
Data da primeira Transmissão/Publicação	2022
Sector Empresarial	Contraceptivos e testes de gravidez
História	42% of sexually active young Malaysian adults are not comfortable talking to their partners about their sexual needs, which explains why couples do not come out of sexual encounters equally satisfied. Unfortunately, conversations around sex in our culture continues to be swept under the rug which leads to partners comparing real-world sex lives to what is seen in pop culture, leaving them uncertain about their own sexual skillset. To challenge this mindset, Durex – the number one condom brand in the world – has launched A-Z of Pleasure, a game for two that encourages intimacy through honest conversation, while getting temperatures rising, even before entering the bedroom. As part of the #ComeTogether campaign, Durex seeks to get young adults talking about sex and pleasure without the shame.
Tipo de Mídia	Case Study
Comprimento	169 seconds
Mercado	Reino Unido
Chief Executive Officer (CEO)	Rowena Bhagchandani
General Manager	Fiona Huang
Creative Partner	Joji Jacob
Creative Partner	Lester Lee
Estrategista	Skanda Lokeshwaran
Director criativo	Guilherme Machado
Director criativo	Khalid Osman
Director criativo	Trong Ronakiat
Produtor da agência	K Cheng
Director de contas	Vanessa Aguirre Tan
Account Manager	Isabelle Cheo
Produtor da agência	Priscilla Low
Planner	Arti Batavia
Account Manager	Elizabeth Cai
Senior Copywriter	Denise Cheong
Senior Art Director	Sunny Chuang