ACRES - "Tree Rings"

DDB Singapore

DDB Singapore Singapore, Cingapura

7051

Titulo	Tree Rings
Agência	DDB Singapore
Campanha	Tree Rings
Anunciante	Animals Concerns Research & Education & Society
Marca	ACRES
Posted	Junho 2011
Sector Empresarial	Conservação do património cultural, parques e fauna
Problema	Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Resultado	The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
Tipo de Mídia	Packaging, marcas e design
Director de publicidade	Rowena Bhagchandani
Artista digital	Chris Ng
Redator	Khairul Mondzi
Director de arte	Aaron Koh
Director de arte	Gary Lim
Director criativo	Thomas Yang
Director executivo criativo	Joji Jacob
Chief Creative Officer	Neil Johnson