This past year has forced us to face uncomfortable truths about our industry, specifically around the tremendous pressure and workload that leave many people feeling stressed, depressed, and anxious. In recognition of World Mental Health Day on October 10, nabs and Cossette have teamed up to launch a film that helps heighten awareness about the resources available through nabs, and aims to erase the stigma around mental health within the advertising industry.
Filosofia
The film features Crumbles, a simple cracker who understands what it’s like to crumble under pressure. As a loveable voice of reason, Crumbles is here to remind us that our passion, productivity, and dedication to the job doesn’t need to be sacrificed at the expense of our mental health and wellbeing.
Problema
This past year has forced us to face uncomfortable truths about our industry, specifically around the tremendous pressure and workload that leave many people feeling stressed, depressed, and anxious.
Resultado
With this digital campaign, nabs hopes to start a much-needed conversation that encourages the industry to come together to tackle these challenges head on.