Titulo | Courage Cinzia |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Global Executive Creative Director | Daniel Fisher |
Chief Creative Officer | Brian Murray |
Director criativo | Christian Horsfall |
Director criativo | Juliana Paracencio |
Director assistente criativo | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Director/Partner | Nadja Bellan-White |
Managing Director/Partner | Aviva Groll |
Account Coordinator | Rebecca Tummers |
Head of Project Management | Mike Kerry |
Produtor da agência | Marie-Pierre Touré |
Produtor da agência | Eric Thompson |
Chefe de produção | Sarah Thompson |
Print Producer | David Scanlon |
Assistant Editor | Nathan Olszewicki |
Compositor | Kevin Sargent |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Director de arte | Christian Horsfall |
Redator | Pam Danowski |
Managing Diretor | Aviva Groll |
Director de contas | Beth Blatch |
Produtor da agência | Marie-Pierre Toure |
Editor | Eric Thompson |
Editor | Chris Murphy |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |