| Titulo | Green Screen Shirt |
| Agência | Zulu Alpha Kilo |
| Campanha | Harry Rosen The Green Screen Shirt |
| Anunciante | Harry Rosen |
| Marca | Harry Rosen |
| Posted | Novembro 2021 |
| Sector Empresarial | Vestuário Masculino |
| História | While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style. |
| Problema | Harry Rosen is one of North America’s largest menswear retailers. It’s renowned for luxury labels and for outfitting men in impeccable suits for the workplace. |
| Tipo de Mídia | Case Study |
| Pós produção | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Wain Choi |
| Director assistente criativo | Kevin Sato |
| Director de arte | Kevin Sato |
| Director assistente criativo | Vinay Parmar |
| Redator | Vinay Parmar |
| Designer | Jeff Watkins |
| Designer | Vince Rozas |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Account Manager | Mike Sutton |
| Account Manager | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Produtor da agência | Christine Taranco |
| Director de publicidade | Trinh Tham |
| Director de publicidade | Sarah Berger |
| Director de publicidade | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Produtora | Asymetric Productions |
| Realizador | Kacper Larski |
| Director de fotografia | Christophe Collette |
| Producer | Katy Maravala |
| Produtor executivo | Evan Landry |
| Produtor executivo | Nick Burry |
| Empresa de produção | Outsider Editorial |
| Editor | Chris Murphy |
| Editor | Cam Anderson |
| Assistant Editor | Lia Han |
| Producer | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorist | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Fotógrafo | Kacper Larski |
| Illustrator | Steven Noble |
| Retocador digital | Jim Tinios |
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