Titulo | Dettol 4 |
Agência | McCann London |
Campanha | Helping Protect What We Love Since 1933 |
Anunciante | Reckitt Benckiser |
Marca | Dettol |
Data da primeira Transmissão/Publicação | 2021 / 6 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star. |
Filosofia | Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most. |
Tipo de Mídia | Cartaz |
Comprimento | |
Produtora | MindsEye |
Som | Wave Studios |
Realizador | MINDCASTLE |
Pós-produção | Absolute |
Marketing Manager | Luca Tamagni |
Brand Manager | Justyna Dadal |
Brand Manager | Hattie Lanz |
Produtora | CRAFT |
Agency TV Producer | Elin Tiberg |
Director criativo | Matt Crabtree |
Equipa criativa | Richard Holmes |
Equipa criativa | Simon Lotze |
Managing Partner | Kate Modeland |
Diretor dos Negócios | Naomi Beaumont |
Global Strategy Director | Karen Crum |
Planeador | Matilda Ruffle |
Planeador | Ipeknaz Erel |
Director de contas | Elena Kalogeropoulos |
Account Manager | Sophie Grierson |