Dettol - "Dettol 2"

McCann London

McCann London London, Reino Unido

3045

Titulo	Dettol 2
Agência	McCann London
Campanha	Helping Protect What We Love Since 1933
Anunciante	Reckitt Benckiser
Marca	Dettol
Data da primeira Transmissão/Publicação	2021 / 6
Sector Empresarial	Saúde, higiene e produtos farmacêuticos
História	the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star.
Filosofia	Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most.
Tipo de Mídia	Cartaz
Comprimento	60 seconds
Produtora	MindsEye
Som	Wave Studios
Realizador	MINDCASTLE
Pós-produção	Absolute
Marketing Manager	Luca Tamagni
Brand Manager	Justyna Dadal
Brand Manager	Hattie Lanz
Produtora	CRAFT
Agency TV Producer	Elin Tiberg
Director criativo	Matt Crabtree
Equipa criativa	Richard Holmes
Equipa criativa	Simon Lotze
Managing Partner	Kate Modeland
Diretor dos Negócios	Naomi Beaumont
Global Strategy Director	Karen Crum
Planeador	Matilda Ruffle
Planeador	Ipeknaz Erel
Director de contas	Elena Kalogeropoulos
Account Manager	Sophie Grierson