CERTNZ - "Exposed Exhibition"

Special

Special Wellington, Nova Zelândia

232

Titulo	Exposed Exhibition
Agência	Special
Campanha	Exposed Exhibition
Anunciante	CERTNZ
Marca	CERTNZ
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Instituições, organizações não governamentais
História	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Tipo de Mídia	Case Study
Comprimento	121 seconds
Chief Creative Officer	Tony Bradbourne
Chief Strategy Officer	Rory Gallery
Director executivo criativo	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Estrategista	Ursula Nichols
Chefe de produção	Katie Mortensen
Fotógrafo	Steve Boniface
Director de arte	Isabella Griffiths
Produtor	Gabrielle Eggels
Studio Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe