| Titulo | Fish |
| Agência | L'ASSOCIÉ |
| Campanha | The Masks |
| Anunciante | France Nature Environnement |
| Marca | France Nature Environnement |
| Data da primeira Transmissão/Publicação | 2021 / 7 |
| Sector Empresarial | Meio ambiente e ecologia |
| Legenda | Dropped on the ground, picked up by the sea. |
| História | Our garbage on earth always ends up in the sea. Surgical masks are the new plastic bags. 3.4 billion of them are thrown away daily around the world. They are the first thing we encounter in nature after lockdowns, almost as if they exited confinement before human beings. As they are now part of our daily lives, we need to consider their usage and second lives very carefully, before they all end up in the sea, causing the disastrous effects they are starting to have on wild life. |
| Tipo de Mídia | Imprensa e publicações |
| President | Gilles Rivollier |
| Director criativo | Mark Forgan |
| Director criativo | Jamie Standen |
| Fotógrafo | Gilles Rivollier |
| Executivo de contas | Anne-Laure Compas |
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