Gin - "IMMORTAL JELLYFISH"

L'ASSOCIÉ

L'ASSOCIÉ Paris, França

1271

Titulo	IMMORTAL JELLYFISH
Brief	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.
Agência	L'ASSOCIÉ
Campanha	IMMORTAL JELLYFISH
Anunciante	Paname Brewing Company
Marca	Gin
Posted	Novembro 2021
Sector Empresarial	Bebidas alcoólicas
História	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers.
Tipo de Mídia	Case Study
President	Gilles Rivollier
Director criativo	Mark Forgan
Director criativo	Jamie Standen
Director de arte	Justine Brousseau
Director de contas	Anne-Laure Compas
Account Manager	Marion TRYANT