DuPont Finishes - "The Head"

Biggs|Gilmore Communications Kalamazoo, Estados Unidos

2473

Titulo	The Head
Agência	Biggs\|Gilmore Communications
Campanha	DPC Technology Campaign
Anunciante	Du Pont
Marca	DuPont Finishes
Posted	Março 2002
Produto	Performance Coatings
Sector Empresarial	Tintas, protetores de madeira, pincéis, adesivos
Legenda	The miracles of science.
História	Striking visual of a painted head is paired with the headline "technology is top-of-mind."
Filosofia	A unique and visually arresting print campaign that reflects DuPont's reputation as the most trusted, most applied, most sought-after automotive paint in the world. This position, combined with unexpected layouts, really stand out in a sea of competitive ads that feature paintbrushes, cars, and jobbers. To further leverage this position, each ad was signed off by all five sub-brands. Paint and performance coatings are considered a commodity, and this campaign has successfully positioned DuPont as the industry leader with a strong commitment to customers.
Problema	Our challenge was to create a unified brand image for five separate divisions that make up DuPont Performance Coatings.
Tipo de Mídia	Publicidade em revistas
Mercado	Estados Unidos
Director criativo	Ernie Cox
Director assistente criativo	Marino Puhalj
Director de arte	Marino Puhalj
Illustrator	Eric Schmidt
Redator	Maggie Reynolds