| Titulo | Esteem Ant Bait |
| Agência |
Biggs|Gilmore Communications
|
| Campanha |
Esteem Ant Bait
|
| Anunciante |
Valent
|
| Marca |
Esteem
|
| Posted | Mai 2002 |
| Produto |
Ant Bait
|
| Sector Empresarial | Agricultura, gado, pesca, floresta
|
| História | This ad tells almond growers how Esteem can solve their ant problems for good. |
| Filosofia | The ad concept is tied directly to the way the product works. To reflect the way Esteem is transmitted from ant to ant, the headline above two ants sitting on an almond reads, "The queen's in trouble. Pass it on." |
| Problema | Communicate the benefits of Esteem Ant Bait in a new way. Ants can be a source of constant trouble for almond growers. Esteem Ant Bait is more effective than competitve products because its unique mode of action doesn't just kill the ants you see-the ants take the poison back to the queen, so it wipes out the entire colony. |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | Estados Unidos |
| Director criativo |
Ernie Cox
|
| Director assistente criativo |
Marino Puhalj
|
| Redator |
Steve Huntley
|
| Director de arte |
Marino Puhalj
|
