| Titulo | Apples |
| Agência | Biggs|Gilmore Communications |
| Campanha | Esteem Tree Fruit and Nuts |
| Anunciante | Valent |
| Marca | Esteem |
| Posted | Junho 2002 |
| Produto | Insect Growth Regulator |
| Sector Empresarial | Agricultura, gado, pesca, floresta |
| Legenda | Nothing brings out beauty like a little Esteem. |
| História | A campaign that urges growers to help their fruits and nuts look their best with Esteem Insect Growth Regulator. |
| Filosofia | Show the end result: beautiful-looking produce, admiring itself in a mirror. Each image is paid off with the headline,"Nothing brings out beauty like a little Esteem." |
| Problema | Valent needed to target growers who ship their fruit to grocery stores. In order to get top dollar for their goods, growers must be able to produce perfect, blemish-free fruit. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Estados Unidos |
| Director criativo | Ernie Cox |
| Director assistente criativo | Marino Puhalj |
| Redator | Steve Huntley |
| Director de arte | Marino Puhalj |
| Director de fotografia | Jim Powell |
More Work
SEE ALLAJIS Investigation Headquarters
- MARCA:
- Kellogg's
- AGÊNCIA:
- Biggs|Gilmore Communications
Walnuts
- MARCA:
- Esteem
- AGÊNCIA:
- Biggs|Gilmore Communications
Esteem Ant Bait
- MARCA:
- Esteem
- AGÊNCIA:
- Biggs|Gilmore Communications
Promote 5
- MARCA:
- Steelcase
- AGÊNCIA:
- Biggs|Gilmore Communications
Promote 4
- MARCA:
- Steelcase
- AGÊNCIA:
- Biggs|Gilmore Communications
Promote 3
- MARCA:
- Steelcase
- AGÊNCIA:
- Biggs|Gilmore Communications
Promote 2
- MARCA:
- Steelcase
- AGÊNCIA:
- Biggs|Gilmore Communications
Promote 1
- MARCA:
- Steelcase
- AGÊNCIA:
- Biggs|Gilmore Communications
Water
- MARCA:
- Bronson Hospital
- AGÊNCIA:
- Biggs|Gilmore Communications