Titulo | Walnuts |
Agência | Biggs|Gilmore Communications |
Campanha | Esteem Tree Fruit and Nuts |
Anunciante | Valent |
Marca | Esteem |
Posted | Junho 2002 |
Produto | Insect Growth Regulator |
Sector Empresarial | Agricultura, gado, pesca, floresta |
Legenda | Nothing brings out beauty like a little Esteem. |
História | A campaign that urges growers to help their fruits and nuts look their best with Esteem Insect Growth Regulator. |
Filosofia | Show the end result: beautiful-looking produce, admiring itself in a mirror. Each image is paid off with the headline,"Nothing brings out beauty like a little Esteem." |
Problema | Valent needed to target growers who ship their fruit to grocery stores. In order to get top dollar for their goods, growers must be able to produce perfect, blemish-free fruit. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Estados Unidos |
Director criativo | Ernie Cox |
Director assistente criativo | Marino Puhalj |
Redator | Steve Huntley |
Director de arte | Marino Puhalj |
Director de fotografia | Jim Powell |