Titulo | Singing Knees |
Titulo (língua original) | Singende Knie |
Agência | BBDO Berlin |
Campanha | Singing Knees |
Anunciante | Deutsche Bahn |
Marca | Deutsche Bahn ICE |
Data da primeira Transmissão/Publicação | 2018 / 7 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Legenda | Real freedom for legs. Only in your ICE |
Legenda (língua original) | Echte Beinfreiheit. Nur in Ihre ICE |
História | Planes these days have notoriously little legroom. Hence this amusing film of airline passenger knees that "sing" the Queen song "I Want To Break Free", with wrinkles at the side of the knees playing the role of mouths. Of course, when you travel by Deutsche Bahn ICE trains, your knees have plenty of space. |
Tipo de Mídia | Viral |
Comprimento | |
Trilha sonora | I Want to Break Free |
Chief Marketing Officer (CMO) | Michael Peterson |
Managing Diretor | Franzis Heusel |
Marketing Manager | Antje Neubauer |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director | Tobias Grimm |
Creative Managing Director | Till Diestel |
Director criativo | Nicolas Linde |
Redator | Nicolas Linde |
Chief Production Officer | Steffen Gentis |
Produtor da agência | Silke Rochow |
Produtora | Markenfilm GmbH & Co. KG |