Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Alemanha
Titulosmart electric drive Carsino
Agência
Campanha smart electric drive Carsino
Anunciante Daimler AG
Marca Smart
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Automóveis
História In 2017 Smart electrified its whole range. But people were still sceptical about electric cars. To win them over, the brand created a social media campaign that encouraged people from all over Europe to literally scrap their old rides in order to win an electric Smart. See our contenders as they watch their cars being crushed into dice, and then play with them at the big Carsino event, broadcast live on social media. Victory for some, a crushing defeat for others.

To convince people to switch over to electric cars, this fun stunt encouraged willing participants to have their old-school cars crushed into cubes. These were then used as dice at a "Carsino" event, during which they could win an electric Smart replacement. The game was seen across social media.
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Director de arte
Redator
Redator
Chief Creative Officer
Creative Managing Director
Creative Managing Director
Managing Director
Group Account Director
Account Manager
Account Manager
Account Manager
Event Agency
Account Director Event
Account Manager Event
Chief Production Officer
Producer
Photographer Boy Behnke
Composer
Audio Production House
Audio Production House
Sound Engineer
Sound Engineer
Director
Director
Director de fotografia
Image Engineer
Camera Operator
Camera Operator
Camera Operator
Camera Operator
Camera Operator
Editor
Editor
Editor
Editor
Animation
Make-Up Artist
Make-Up Artist
Styling
Architecture
Setting
Light/ Sound
Media Agency

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