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Wolfgang Schneider
Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Alemanha
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TituloThe cheapest christmas ad
BriefGerman discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful.
Agência
Campanha The Cheapest Christmas
Anunciante Lidl
Marca Lidl
PostedNovembro 2018
Sector Empresarial Grandes armazéns, supermercados
História Lidl is a German global discount supermarket chain, that operates over 10,000 stores across Europe and the United States.
Tipo de Mídia Viral
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Realizador Sebastian Graage
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Produtor da agência
Chief Creative Officer
Creative Managing Director
Director executivo criativo
Chief Production Officer
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Audio Production House
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