| Titulo | The Monster-Smart Launch |
| Agência | BBDO Berlin |
| Campanha | The Biggest Car Ever |
| Anunciante | Daimler AG |
| Marca | Smart |
| Posted | Junho 2015 |
| Sector Empresarial | Automóveis |
| Filosofia | Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Bigfish Film Production |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Jan Harbeck |
| Director criativo | Lukas Liske |
| Director criativo | Daniel Schweinzer |
| Account Manager | Jens Fauth |
| Account Manager | Anne Hohmann |
| Realizador | Daniel Warwick |
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