Bechara Mouzannar
Chief Creative Officer at Publicis Communications Middle East
Beirut, Líbano
TituloKeep The Flame Alive
Agência
Campanha Keep The Flame Alive
Anunciante Diageo
Marca Johnnie Walker
PostedMarço 2015
Sector Empresarial Bebidas espirituosas
História In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Tipo de Mídia Case Study
Comprimento
Mercado Líbano
Chief Creative Officer
Director executivo criativo
Director criativo
Realizador
Director de arte
Director criativo
Director de contas
Director de contas
Redator
Produtora
Digital Strategy

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