|Titulo||Keep The Flame Alive|
|Agência||H&C Leo Burnett Beirut|
|Campanha||Keep The Flame Alive|
|Sector Empresarial||Bebidas espirituosas|
|História||In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.|
|Tipo de Mídia||Case Study|
|Chief Creative Officer||Bechara Mouzannar|
|Director executivo criativo||Malek Ghorayeb|
|Director criativo||Areej Mahmoud|
|Director de arte||Nadia Deghaily|
|Director criativo||Davina Atallah|
|Director de contas||Nada Abi Saleh|
|Director de contas||Peter Mouraccade|
|Digital Strategy||Samer Shoueiry|
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