Johnnie Walker - "Keep The Flame Alive"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Líbano

15397

Titulo	Keep The Flame Alive
Agência	H&C Leo Burnett Beirut
Campanha	Keep The Flame Alive
Anunciante	Diageo
Marca	Johnnie Walker
Posted	Março 2015
Sector Empresarial	Bebidas espirituosas
História	In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Tipo de Mídia	Case Study
Comprimento	126 seconds
Mercado	Líbano
Chief Creative Officer	Bechara Mouzannar
Director executivo criativo	Malek Ghorayeb
Director criativo	Areej Mahmoud
Realizador	Hadi
Director de arte	Nadia Deghaily
Director criativo	Davina Atallah
Director de contas	Nada Abi Saleh
Director de contas	Peter Mouraccade
Redator	Lama Bawadi
Produtora	Stoked sal
Digital Strategy	Samer Shoueiry